Sony is feeling the pressure.
Contending with a cool rival like Apple is not easy: the iPhone, iPod, iMac, i-this, and i-that are highly integrated products that are useful, entertaining, and trends in their own right.
The company has laid down the law in terms of what consumers, shareholders and stockholders alike can expect from a 21st Century company: high growth, reliability, usability, innovation, profitability… the list goes on and on… and on.