olympics

When you think about it, Olympic sponsors might not get as much benefit out of the 2010 Olympics in Vancouver and the 2012 Olympics in London. China is a growth market, which many companies have yet to break in to. The Games hold opportunity for these companies. But London? Canada? Those markets are played out.

At least that’s what some sponsors seem to think. 4 of the 12 global sponsors for the Games have yet to sign on for 2010 and 2012. It’s an expensive buy, it makes sense you’d want to scrutinize that level of investment.

China continues to sell their country with beautifully designed buildings. The “water cube” will be the venue for all water-related Olympic sports (water polo, synchronized swimming, diving, and…of course…swimming).

Not only is the design revolutionary, it’s sustainable, the building and flooring are functioning as a sort of greenhouse.

For China, the Olympics represent an opportunity to show the world what the country had become. In order to put it’s best face on, China commissioned a bunch of new buildings. There’s a new Olympic stadium and a new terminal at the airport, but the building getting the most attention is the gravity-defying structure for China Central Television Headquarters.