Apparently, very few people have driven Fords lately. Yet again, the iconic Detroit auto-maker has lost a boatload of cash as sales dropped over 20%. This time Ford was able to blow 7.7 billion dollars in cash, bringing the company’s reserves at 18.9 billion. Of course the company blamed consumer confidence, oil prices, and tons of other variables out of their control. But isn’t Ford really to blame for its poor performance?
The auto industry as a whole is struggling, but Japanese automakers are not hurting nearly as bad. Companies like Ford continue to produce an uninspired line of passenger cars and gas-guzzling SUVs that lack the style and efficiency of their Japanese competitors. Perhaps this is the reason why the company continues to bleed money.